One of America's top advertising professionals explains why 'culture' is the way to influence mass behaviour.

This highly anticipated second edition gives students a comprehensive overview of mixed methods from philosophical roots and traditions through designing, conducting and disseminating a study.

Ann Oakley interviewed 60 women to find out what it's really like to have a baby. She discusses whether and why women want to become pregnant, how they imagine motherhood to be, the experience of birth, post-natal depression, feeding and caring routines and the challenges for the domestic division of labour and to fathers.

Ann Oakley interviewed 60 women to find out what it's really like to have a baby. She discusses whether and why women want to become pregnant, how they imagine motherhood to be, the experience of birth, post-natal depression, feeding and caring routines and the challenges for the domestic division of labour and to fathers.

With a new preface outlining the most recent critical developments, this updated edtion of The Future of the Professions predicts how technology will transform the work of doctors, teachers, architects, lawyers, and many others in the 21st century, and introduces the people and systems that may replace them.

Exploring the changing nature of 'self' through the lens of popular culture and how changes in science, philosophy, technology and society might impact our sense of self in the future.

Focuses on what happens after a death has taken place. Drawing on social theory and anthropology, This book reviews the ways grief, mourning and death ritual have been approached by academics and practitioners in the field. It combines reviews with illustrative examples of grief, mourning and death ritual as they manifest in specific settings.