Now in its fourth edition, this bestselling title provides an easy to navigate roadmap for anyone undertaking a research project in the applied social sciences

This practical, down-to-earth guide is for researchers, students, community groups, charities or employees - in fact anyone who needs to put together research projects quickly and effectively.

Support your students' research project with robust and pragmatic guidance on the entire process. Research Methods for Business Students introduces a range of features, including a glossary of terms, case studies and articles, and self-study prompts that will encourage your students to apply what they have learned to their own research project.

Drawing on the work of David Cooperrider and other pioneers in the area of appreciative inquiry (AI) to bridge the gap between consulting activity and academic research in AI, the author also reflects upon her experience of using AI as a research approach, shaping the asking of questions, gathering of information, and the communication of ideas.

A clear introduction to analysing the data obtained from focus groups and interviews.