Explains how to put the author's winning techniques into action. This book helps you find tried and tested advice on how to: get a sale when you are not the cheapest; beat the competition; turn your customer into an ambassador; build a positive attitude that gets results; close a sale.
A provocative and inspiring insight into how the best institutions in the world lead their fields - explaining why they are the best and how any organisation can follow their example to deliver long-lasting, outstanding performance.
Explore the most significant cyber attacks in recent years and get exclusive insight into hackers' techniques, the dramatic consequences and the lessons we should all learn from them.