Fraudster, swindler, conman, chancer, trickster, loveable rogue, the Southerner with more front than Southend - call him what you will.
Tony Sales knew how to make money.
From emptying fruit machines to cloning credit cards, the man from Greenwich made a mint. And boy did he splash the cash. Fast cars, holidays in sun-kissed millionaires' playgrounds, mixing with the great and the good.
Then came the internet - the game-changer. Data became the new currency, and how he exploited it, stealing identities and splurging hundreds of thousands on the latest must-have goods.
Sales never fails. Or so he thought.
Tony bit off more than he could chew, and ended up having to swallow a twelve-month stretch in 2010 for passport forgery. It would prove to be a life-changing sentence.
Now he has done a Frank Abagnale Jr. and gone from poacher to gamekeeper, helping global finance giants stave off prolific cyber crooks like his former self.
Only through the eyes of a criminal can you anticipate their next move. This is the incredible true story of King Con: how he stole a fortune, lost it all, and turned his life around.