Part of The SAGE Quantitative Research Kit, this book is an ideal companion for those looking to undertake survey research. Anchored by lots of case studies of real research and expert interviews to strengthen your understanding, it provides guidance on the range of skills needed for watertight survey research and sampling.
Drawing on the authors' 30 years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process.
Through templates and real-world examples, this step-by-step guide clearly illustrates what good and bad data look like, in order to help students get going quickly and build an effective survey around a research question. In each chapter, survey-based challenges are linked to the broader research issues, maintaining the important theoretical context to the learning process.
This updated edition offers a practical step-by-step guide to understanding, working with and presenting both primary and secondary qualitative data, thereby equipping students with a toolkit that they can apply to data in any context.
Packed with features like case studies and checklists, this accessible book gets you up and running so you can both understand interview research and use it in your project.
This book is a step-by-step introduction to doing qualitative research, supporting you through every milestone of your research project, no matter the type of data or research tools you use.
An encyclopedic introduction to research, showing students how to think about every stage of their project and equipping them with the tools they need to understand different research processes.