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    The Routledge Handbook of Strategic Communication (Routledge Handbooks in Communication Studies)

    €56.25
    The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and students a compilation of approaches to and studies of varying aspects of the field.
    ISBN: 9780367367732
    AuthorHoltzhausen, Derina
    SubAuthor1Zerfass, Ansgar
    Pub Date22/10/2019
    BindingPaperback
    Pages596
    AvailabilityCurrently out of stock. If available, delivery is usually 5-10 working days.
    Availability: Out of Stock

    The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.

    Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:

    * conceptual foundations,

    * institutional and organizational dimensions,

    * implementing strategic communication, and

    * domains of practice

    An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

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    The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.

    Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:

    * conceptual foundations,

    * institutional and organizational dimensions,

    * implementing strategic communication, and

    * domains of practice

    An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.