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Make That Grade Marketing

Make That Grade Marketing

An overview of marketing principles and concepts, updated to reflect the challenges of the global recession.
Our Price: €14.99
ISBN/EAN9780717149827
Availability1 – 9 copies in stock
Publisher: Gill
Pub. Date: August 1 2011
Author: Linehan, Margaret
Format: Paperback
Pages:243
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An overview of marketing principles and concepts, updated to reflect the challenges of the global recession. *New to this edition: * Impact of the economic downturn on pricing * New technology for marketing information and research * Impact of online distribution * New methods of marketing communications * New case studies at the end of each chapter * Presented with clearly defined learning objectives and revision questions at the end of each chapter. * Written with a clear focus on the learner. SUITABLE FOR * Students taking a marketing module as part of a degree or diploma programme. * Students taking Marketing Institute of Ireland exams. * Students taking marketing modules at FETAC Level 6.
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