The BOOK NEST :: Gill & Macmillan Academic Titles - 12.5% Off All Titles! :: Marketing Research:Theory and Practice

Marketing Research:Theory and Practice

Marketing Research:Theory and Practice
Over twenty new, extensive case studies, with teaching notes, capturing contemporary issues and topics

Extended coverage of secondary sources of data, online research, and qualitative data analysis

Refreshed examples, facts and figures representing both Irish and international best practices

Exercises, assignments, diagrams and illustrations to facilitate active student learning

Suitable for students on undergraduate, postgraduate and professional courses

Updated support material for lecturers including PowerPoint slides, and case study teaching notes, will be available at www.gillmacmillan.ie/lecturers
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SKU SKU16594
ISBN 9780717142002
Subtitle 3rd Edition
Edition paperback
Author Christine Domegan & Declan Fleming
Publisher Gill and Macmillan
Market price: €59.99
Our price: €53.99
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