Description
    * The text is written in two parts:
          o Part 1 presents a non-technical approach to Investment Fundamentals, while relating it to the Irish marketplace
          o Part 2 presents key topics in greater detail for those requiring a more advanced approach to the subject
    * Examines all aspects of Investment including:
    * Securities Market Risk & Return Capital Asset Pricing Model Investing in Bonds Investing in Equities Derivatives
    * Irish examples and case studies are used throughout the text
    * Suitable for students studying for industry qualification exams in the Banking, Insurance and Investment sectors
    * Relevant to many University courses where Investment is a module
    * Also suitable for Investment practitioners and those working in support functions such as Sales/Marketing, Administration, IT support within the Investment, Banking and Insurance sectors
    * Accompanied by a website containing PowerPoint slides, self-assessment problems, multiple choice questions, web links to Financial sites and Data Companies

Author Biography
Frank O’Brien has over thirty years’ experience in investment and fund management. He was formerly Head of Fund Management at Irish Life Investment Managers. He is a founder member and former chairman of the Society of Investment Anaylsis in Ireland. Frank is a Certified Accountant and former President of ACCA Ireland.

Brian McLoughlin has over twenty years’ experience of stockbroking and fund management. He has held senior positions with NCB Stockbrokers, Irish Life Assurance, and ABN AMRO Stockbrokers. He is a member of the Securities Institute. Brian is an investment practitioner and lectures on several finance programmes at the Centre for Executive Education in Dublin City University, and the IMI.

Table of Contents
   1. An Overview of the Irish investment Industry
   2. Securities Market
   3. Retail Investors Choices
   4. Purposeful Investor
   5. Risk & Return
   6. Real Economy & the Markets
   7. The Pension Fund Investor
   8. Fund Management Industry
   9. The Investment Debate
  10. Capital Asset Pricing Model
  11. Investing in Bonds
  12. Investing in Equities
  13. Derivatives
  14. Evaluating Investment Performance