This comprehensive Irish text covers a broad range of material on managing organisations from a strategic perspective. It is aimed at both undergraduate and post-graduate business students, as well as those preparing for final examinations of the professional accountancy bodies. It has chapters on leadership and corporate culture; creating a vision for the organisation; corporate governance, ethics and corporate social responsibility. It also covers analysis of the business environment and strategic capability, and has a number of chapters exploring a wide variety of strategic options at corporate level and how to evaluate them. Finally, the text examines the implementation of strategy and leading change in the organisation.

The book reviews the relevant literature on the subject of corporate strategy and is written in an accessible style, drawing from a wide variety of sources. This also makes it ideal for business managers, to help them focus on the strategic rather than the operational issues facing their organisation. It is written from an Irish perspective and contains up-to-date case examples from a wide variety of Irish companies, both big and small, in addition to well-known multinational corporations.


TABLE OF CONTENTS
1. Understanding Strategy
2. Leadership and Corporate Culture
3. Vision, Mission, Goals and Objectives
4. Corporate Governance, Business Ethics and Corporate Social Responsibility
5. Examining the Business Environment
6. Evaluating an Organisation's Strategic Capability
7. Corporate-Level Strategy
8. Business Level Strategy
9. Developing Strategy Options
10. Diversification
11. Alternative Methods of Achieving Strategy Options
12. Decision Making
13. Strategy Implementation
14. Leading Change