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Consumer Behaviour

Consumer Behaviour
Description
‚?Ę Introduces a concise yet comprehensive exploration of the key aspects of Consumer Behaviour
‚?Ę Case studies, examples and scenarios throughout the text highlight both the global and Irish perspectives
‚?Ę Details the impact of the global economy in terms of choice and product availability on consumer decisions and behaviour
‚?Ę Presents contextual evidence to highlight how changes in social, cultural and economic circumstances determine trends and directions in consumer behaviour, including the impact of the internet
‚?Ę Includes both consumer and organisational buyer behaviour
‚?Ę Written to support a structured learning approach, each chapter opens with learning objectives, and concludes with discussion and revision questions
‚?Ę Suitable for students studying consumer behaviour at diploma or degree level in Universities or Institutes of Technology
‚?Ę Also suitable for HETAC courses offering Consumer Behaviour, as well as Marketing Institute of Ireland courses

Author Biography
Dr Margaret Linehan BBS, MBS is a Senior Lecturer at Cork Institute of Technology. She is also author of MTG Management, and co-author of MTG Marketing and Principles of Organisational Behaviour.

Table of Contents
Chapter 1 Introduction to Consumer Behaviour
Chapter 2 Perception and Consumer Involvement
Chapter 3 Consumer Motivation
Chapter 4 Personality and Lifestyles
Chapter 5 Consumer Learning
Chapter 6 Consumer Attitude Formation and Change
Chapter 7 Consumer Decision Processes
Chapter 8 Consumer Behaviour and Communication
Chapter 9 The Influence of Culture, Sub-Culture and Social Class on Consumer
Behaviour
Chapter 10 Organisational, Reference Groups, and Family Influences on Consumer
Behaviour
12%
Details
SKU SKU16540
ISBN 9780717144563
Subtitle Irish Patterns & Perspectives
Author Linehan, Margaret
Publisher Gill & Macmillan
Price: 25.37
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