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Behavioural Science for Marketing and Business Students

Behavioural Science for Marketing and Business Students
The second edition has been completely updated to incorporate changes that have taken place in the world of business and particularly in Irish society since the book was first published in 1994.

A student friendly introduction to psychology with numerous Irish and international examples from the world of business. A succint and up-to-date treatment of the social and economic theory of Behavioural Science. Well illustrated and written in simple, jargon-free language.

Each chapter begins with chapter objectives, and has clearly defined section headings, summaries and possible exam questions. Suitable for students of basic Psychology taking a business course in Management, Sales, Advertising and particularly for Marketing Institute (MII) students.
Details
SKU SKU16336
ISBN 9780717133802
Edition 2nd edition
Author MacDonagh, Linehan, Weldridge
Publisher Gill & Macmillan
Price: 31.00
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