The BOOK NEST :: An Introduction to Behavioural Science


An Introduction to Behavioural Science

An Introduction to Behavioural Science
Examines individual characteristics and intelligence and how they influence behaviour, while also exploring the impact of group, organisational and cultural factors

Contains an up-to-date analysis of Irish society including demographic statistics

Each topic is explained using examples and illustrations from situations and contexts that are familiar to the reader

Each chapter contains: - A list of learning objectives - An example or story which sets the context for the issues to be explored - Text boxes which provide more detailed insights into the topics - Relevant drawings and photographs to illustrate specific issues - A detailed summary of the material covered - End of chapter questions

Suitable for students studying Business, Marketing, Psychology, Sociology or Engineering at Certificate, Diploma or Degree level in Institutes of Technology, Private Colleges or University
12%
Details
SKU SKU16600
ISBN 9780717131273
Edition paperback
Author Martin O'Grady
Publisher Gill and Macmillan
Price: 34.35
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